Why Us

At CRAVE™ pet food, we understand what your pet really needs from their diet to meet their needs and desires. We believe pets' true nature should be trusted and respected.


We use rigourous logic, gut instinct and scientific expertise to design our CRAVE recipes to the tastes pets are hardwired to eat.

All Recipes Include

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Minimum 60% animal sources

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High Protein

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Grain Free


Pets to reveal their best selves.

CraveTM Tips