Crave UK

Choose your pet

Choose your pet

Natural, high quality meaty ingredients

CRAVE™ high protein recipes are designed to meet your pet's needs and desires. We use rigourous logic, gut instinct and scientific expertise to deliver the tastes pets are hardwired to eat and the nutrients to support a lean, healthy body.

homepage background hero both

Crave top alt text

Made With
NATURAL
Ingredients

High
Protein

High Quality
MEATY
Ingredients

Grain
Free

Crave bottom alt text

OUR CAT & DOG PRODUCTS

Crave DOG RECIPES}

dog recipes

homepage background hero

Crave CAT RECIPES}

cat products

homepage background hero

Let Dogs Be Dogs. Let Cats Be Cats.

We believe pets' true nature should be trusted and respected. Here we share tips and advice to help you better answer your pets instinctual needs.

decoding dog food labels

UNDERSTANDING DOG FOOD LABELS

Just as you read the nutrition labels on food packaging for your own food at the grocery store, you should be reading the nutrition information on dog food labels.

crave high protein hero

CRAVE™ HIGH PROTEIN CAT FOOD

High protein cat food is important for providing your pet with essential nutrients to support strong and healthy muscles, aiding sensitive digestion and providing energy.

Indoor Cat Care hero

INDOOR CAT CARE

Indoor cats enjoy extra comfort and safety from many diseases, predators and other hazards — like cars — that outdoor cats must face.

high protein dog food mobile

CRAVE™ High Protein Dog Food

Protein provides your pet with essential nutrients to support strong and healthy muscles, aiding sensitive digestion and providing energy.